LinkedIn is a great tool for both recruiters and job seekers, but are you making the most out of it? Here's a few tips on how to do just that.
LinkedIn has over 500 million registered users worldwide, so it's not surprising they use the site extensively. In fact, 87 per cent use it in their recruitment process, according to a survey by Jobvite. While you probably already have a LinkedIn profile, you might not be using it effectively to market yourself.
It's not just a tool to catch up with old classmates, it's something that could get you that job you've always wanted. So, here are a few tips on how to make the most out of your LinkedIn profile.
1) Use LinkedIn to share your ideas
Even if you don't have any work experience, as long as you can show a potential employer that you've got some bright ideas on how to improve a product, company or process, you'll still be in with a great shot of scoring that job.
You can write and update blog posts, share other articles that you've found insightful, and also comment with your own opinions. Any recruiter scrolling through a range of LinkedIn profiles will find yours much more exciting than those not actively posting and engaging with their connections.
Just be aware that people are on LinkedIn mostly during working hours, so it's better to post then than on a Sunday evening.
2) Consider keywords
When someone searches a name or job, LinkedIn uses an algorithm to figure out where your profile should rank among everyone else's with the same name or job. Search your job title, and if the jobs that come up are random or unrelated to yours, consider changing it to match something that is related.
For instance, if you're a software developer for a social media company, don't just write your official job title and then the name of the organisation. Instead, include exactly what you and your company do (software development, social media, marketing and communication solutions etc.)
Use keywords like these tactically throughout your profile to rank better. Ensure the skills you add are all relevant to your current and past positions.
3) Complete your profile
It sounds obvious, but a half-finished profile is just as bad as a half-finished CV. If you can, try and get recommendations - endorsements are good, but most people know that friends are often the people doing the endorsing, whereas recommendations are mostly from previous employers or colleagues.
Also be aware of connection etiquette - you both need to be gaining something from a connection, so don't add people you haven't met, unless you ask for an introduction from a mutual friend. Just ensure they also know the person.
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